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Seller guide · Honest answers

When you shouldn't hire an M&A advisor (including me)

Advisors cost real money. Here's when you don't need one, and when you should hire someone other than me.

By Austen EbengerUpdated October 20264 min read

Short answer

  • Very small businesses and simple deals with a known buyer may only need an attorney and CPA.
  • Hire someone else if you need a licensed broker today, a big auction, or a credentialed appraisal.
  • I'm a strong fit for $1M to $15M Florida businesses, especially trades and SBA-buyer deals.

Why I wrote this

An advisor costs real money. In plenty of situations, you don't need one, or you don't need me specifically. I'd rather tell you that here than take a fee that doesn't pay for itself.

You probably don't need an M&A advisor if

  • The business is very small. If it's worth under about $250,000, the fees can eat too much of the price. A good attorney and CPA, plus online listing platforms, may be enough.
  • You already have a buyer and the deal is simple. A key employee buying with cash, no SBA loan, clean books. A transaction attorney may be all you need. If the buyer is using an SBA loan, the math gets harder and a fixed-fee review can still pay off.
  • You're not ready to sell for three or more years. You need a plan to build value, not a sale process. My Value Baseline is a fixed fee, but many owners can start with the free calculator and my guides.
  • You want a listing at your dream price. I won't list a business above what a lender will finance. If that's a deal-breaker, we're not a fit.

You should hire someone other than me if

  • You need a broker today. My Florida broker license is pending. Until it's issued, I don't list businesses or take success fees. If you need to go to market now, hire a licensed broker.
  • Your company is large. At $20M+ of revenue or $5M+ of EBITDA, a lower middle market investment bank with a team and a broad buyer network may run a better auction.
  • You need a credentialed appraisal. For SBA financing, estates, divorce or litigation, you need an ASA, CBA, ABV, CVA or BCA. I'm not one; I'll coordinate one.
  • You want a big team. I'm one advisor on purpose. If you want a firm with analysts, marketing staff and multiple brokers on your file, choose a larger brokerage. See solo advisor vs. big brokerage.
  • I might be a buyer. I own an operating company and sometimes buy businesses. If your business is one I'd want to own, I'll say so at intake and we'll decide which role I take, never both.

When I'm a strong fit

  • Florida businesses with $1M to $15M in revenue, where the owner matters and the buyer will likely use an SBA loan.
  • Trades, home services and construction, where I run a company today.
  • Buyers who want a deal reviewed the way a PE investment committee would.
  • Owners who want one senior person on every call, start to finish.

If you're not sure which group you're in, send me your numbers. I'll tell you plainly.

FAQ

Do I need a business broker to sell my business?

Not always. Very small businesses, and simple sales to a known buyer paying cash, can often be handled with an attorney and CPA. Deals with SBA buyers, competing offers or complex terms usually benefit from an advisor.

Can I sell my business without a broker in Florida?

Yes. You can sell your own business without a license. Anyone you pay to sell it for you must be a licensed real estate broker or work under one.

Sources

Austen Ebenger

Independent M&A advisor in Orlando. Wharton, NYU MBA, private equity, and owner of a Florida company he bought with an SBA 7(a) loan in 2025. More about Austen.

This guide is general information, not legal, tax or lending advice. SBA rules and Florida law change; confirm current terms with your lender, attorney and CPA.

Not sure if you need an advisor?

Send me your numbers. I'll tell you plainly, even if the answer is no.

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