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Ebenger Advisors

Seller guide · Best of

Best business brokers in Orlando: an honest list from a local competitor

You're going to compare options anyway. Here are the Orlando firms I'd look at by deal size, chosen from public information, with my bias disclosed.

By Austen EbengerUpdated October 20266 min read

Short answer

  • Main Street: Sunbelt, First Choice, Transworld and VR all have Orlando offices.
  • $1M to $15M: Crowne Atlantic, Truforte and Boss Group focus here.
  • Middle market: Align and PCE in Winter Park.
  • Always verify the broker's Florida license on DBPR.

Read this first

I'm an advisor in Orlando, so these firms are my competitors. That's exactly why I wrote this: you're going to compare options anyway, and you deserve a straight list. I chose firms based on public information: their own websites, their stated focus, and industry listings. I haven't worked with them, and descriptions marked "self-reported" are their claims, not mine. Always verify a broker's license on the Florida DBPR website before you sign.

How to choose a business broker in Orlando

  • Match the deal size. A broker who sells $300,000 businesses runs a different process than one who sells $10M companies.
  • Ask who does the work. The person who pitches you isn't always the person who works your file.
  • Ask about SBA experience. Most Florida buyers under about $5M use SBA loans, and the October 2026 rules raised the bar.
  • Read the fee agreement. Minimums, retainers, tail clauses and fees on seller notes matter more than the headline percentage.
  • Check the license. In Florida, anyone paid to sell your business must be a licensed real estate broker or work under one.

Main Street businesses (often under $2M)

Sunbelt Business Brokers of Orlando

Part of the Sunbelt franchise network. The office says it has a "95% close rate since inception" (self-reported) and a buyer network covering almost every industry. Good fit for owners who want a large network behind a local office.

First Choice Business Brokers, Orlando Metro

Downtown Orlando office of a national network established in 1994 that says it handles both Main Street and middle market businesses, with 130 territories (self-reported).

Transworld Business Advisors (Central Florida)

Part of one of the largest business brokerage brands in Florida; offices are independently owned. Its Central Florida office lists business, commercial real estate and franchise sales, which suits franchise owners.

VR Business Brokers Orlando

South Orlando office of the VR network, which dates to 1979. Independently owned and offers valuations and both buy-side and sell-side services.

Upper Main Street and lower middle market ($1M to $15M)

Crowne Atlantic Business Brokers (Maitland)

Founded in 2004, reports 750+ businesses sold and no upfront fees (self-reported). Recent sales it lists include a $7.5M roofing business and a $2.5M HVAC company. A strong option for Central Florida trades and service businesses.

Truforte Business Group

Founded in 1994 with an Orlando office and others around Florida. Publishes a large library of seller education, and a Truforte broker reports success fees of 8% to 15% with no upfront fees (self-reported).

Boss Group International

Orlando-area firm whose listed focus is service and trade businesses with $1M to $10M in revenue.

Lower middle market and middle market ($10M+ revenue)

Align Business Advisory Services (Winter Park)

Works with owner-held businesses with $10M to $250M of revenue, staffed by former owners and operators, and reports more than $3 billion in closed transactions (self-reported). Most of its compensation depends on a successful sale.

PCE Investment Bankers (Winter Park)

Middle market investment bank serving owners since 1997, offering sell-side M&A, ESOP advisory and valuation. Says a full sell-side process averages six to nine months.

Where Ebenger Advisors fits

I'm not ranking myself here, and my Florida broker license is pending, so I don't list businesses yet. What I offer now: fixed-fee sale-readiness assessments, valuations and deal reviews from a former PE investor who bought his own Florida company with an SBA loan. If you hire one of the firms above, a second opinion on your price and your LOI is still worth having. Send me your numbers.

FAQ

Who are the best business brokers in Orlando?

It depends on deal size. Sunbelt, First Choice, Transworld and VR have Orlando offices for Main Street deals; Crowne Atlantic, Truforte and Boss Group focus on $1M to $15M businesses; Align and PCE in Winter Park serve the middle market.

How do I check a business broker's license in Florida?

Search the broker's name on the Florida DBPR license lookup. Anyone paid to sell a business in Florida must hold a real estate broker license or work under a licensed broker.

Sources

Austen Ebenger

Independent M&A advisor in Orlando. Wharton, NYU MBA, private equity, and owner of a Florida company he bought with an SBA 7(a) loan in 2025. More about Austen.

This guide is general information, not legal, tax or lending advice. SBA rules and Florida law change; confirm current terms with your lender, attorney and CPA.

Want a second opinion before you sign with anyone?

I'll review the price and the fee agreement, so you go in with your eyes open.

Send your numbers

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